Introduction
Let’s be honest—buying fresh seafood can feel like a gamble. You never quite know how long that salmon has been sitting at the grocery store, whether those scallops were ever frozen, or if the “wild-caught” label actually means what it says. For years, home cooks had to settle for whatever was available at the local supermarket, while only the best restaurants got access to the premium catch.
Not anymore.
Fulton Fish Market has changed the game entirely. This isn’t some new startup trying to disrupt the seafood industry—it’s a 200-year-old New York institution that has finally opened its doors to home cooks across America. Now, you can buy seafood online with the same quality that top chefs have relied on for generations, delivered straight to your kitchen.
The Fulton Fish Market Story: 200 Years of Excellence
Opened in 1822, New York City’s Fulton Fish Market is the largest fish market in the United States. For nearly two centuries, this legendary market operated at South Street Seaport, where fishing boats and fishmongers would gather each night, bartering over stalls heaving with fresh catch. In 2005, the market relocated to a state-of-the-art 400,000-square-foot refrigerated facility in the Hunts Point Bronx “Food Hive,” where up to two million pounds of seafood arrive every single day.
Today, the Fulton Fish Market Cooperative handles roughly 45% of New York City’s seafood needs and is the second-largest fish market in the world, behind only Tokyo. But here’s the exciting part—this once-exclusive market is now available to anyone with an internet connection.
“For nearly 200 years this bounty was only available to the world’s best restaurants and the brave few willing to shop the market at 3am. Now our customers nationwide can access the world’s best seafood.”
What You Can Buy at Fulton Fish Market
The selection is nothing short of staggering. Whether you’re a seafood connoisseur or just starting to explore cooking fish at home, Fulton Fish Market has something for everyone.
Top Product Categories:
- Premium Fish Fillets – Atlantic salmon, wild cod, rainbow trout, branzino, halibut, and more
- Shellfish – Dry sea scallops, colossal shrimp, oysters, lobster, and king crab
- Sushi-Grade Seafood – Yellowfin tuna and other premium options for raw preparations
- Prepared Seafood – Signature crab cakes, smoked salmon, and more
- Curated Bundles – Themed boxes like the “Oh My Omega Booster Bundle” with omega-rich selections
Star Products Worth Trying:
🐟 Atlantic Salmon Portions ($12.99 each) – These thick, restaurant-style center-cut portions have a melt-in-your-mouth texture and tender flakes. They’re raised with no added hormones or antibiotics and fed with non-GMO feed from some of the most sustainable farms in the world.
🐟 Wild Atlantic Cod ($12.99 each) – A bestseller for good reason. Sourced from the pristine, cold waters of Iceland, this cod has a mild, sweet flavor that suits almost any preparation. Perfect for those who find cooking fish intimidating or don’t love overly “fishy” flavors.
🐟 Rainbow Trout ($10.99 each) – A soft, flaky fish with a delicate, almost nutty flavor. Raised on land-based farms with no impact on the sea environment.
🐚 Dry Sea Scallops ($56.99/lb) – Harvested by hand in New Bedford, Massachusetts—home to the world’s finest scallops. These are “dry” scallops, meaning they’re never treated with water or chemicals, so they sear to golden perfection every time.
Key Features That Set Fulton Fish Market Apart
✅ Hand-Selected by Expert Fishmongers – Every order is selected, filleted, and packed to order, usually within 24 hours of catch.
✅ Restaurant-Grade Quality – The same seafood trusted by top chefs at legendary establishments like Le Bernardin.
✅ Nationwide Delivery – Ships to all 48 contiguous states and Washington, D.C. with one- to two-day delivery options.
✅ Free Shipping – On orders over $125 (after discounts) of frozen items.
✅ Sustainability Commitment – Responsibly sourced from well-managed wild fisheries and sustainable aquaculture producers.
✅ Flexible Ordering – Buy by the piece, by the box, or start a subscription for recurring deliveries.
✅ Freshness Guarantee – Clear guidelines on how long your seafood will stay fresh after delivery.
✅ Subscription Savings – Subscribers can earn up to 10% in Fulton Bucks rewards.
Why Choose Fulton Fish Market? 🏆
CNET recently named Fulton Fish Market the best seafood delivery service overall, praising its “impressive selection, including sushi-grade tuna, fresh scallops, smoked salmon and much more”. The publication noted that it offers “one of the largest selections of seafood in the world”.
The Kitchn tested the service and called it “easy-to-use,” noting that everything arrived “promptly and in an ice-packed container”. One reviewer wrote: “You DESERVE the five-star rating. The fish arrived on time, still frozen. The fish was fresh and beautiful! The flavor was outstanding!”
Customers consistently praise the responsive customer service, with reports of fast fixes and same-day replacements when issues arise. Many describe the seafood as fresh, tasty, and well-protected during shipping.
Pros and Cons at a Glance
✅ Pros
- One of the largest seafood selections available anywhere
- Restaurant-grade quality trusted by top chefs
- Nationwide delivery with fast shipping
- Flexible purchasing options (one-time or subscription)
- Strong sustainability practices
- Excellent customer service
- Live lobster and shellfish available
⚠️ Cons
- Prices run higher than some grocery store options
- Selection can feel overwhelming for beginners
- Some customers note portions can appear small for the cost
- Delivery delays, while rare, can be a concern with perishable items
Customer Trust and Real Experiences
With over 200 years of history, Fulton Fish Market has earned its reputation through consistency and quality. The market is operated by a cooperative of 23 seafood businesses, many with multi-generational family legacies.
Recent reviews highlight:
- “The items were packed so well that there was never any doubt that everything was kept fresh!” – Susanne Burakowski, Trustpilot
- “Customer service went the extra mile to help with a problem. A Plus.” – Marshall Fiedler, Trustpilot
- “The quality, speed of shipment, and customer service are excellent.” – Trustpilot review
While some customers note the premium pricing, most agree that the quality justifies the cost—especially when compared to the gamble of grocery store seafood.
Frequently Asked Questions
❓ Is Fulton Fish Market seafood sustainable?
Yes. Fulton Fish Market is committed to responsibly sourced seafood from well-managed wild fisheries and sustainable aquaculture producers. Each product is evaluated for species health, environmental impact, and community effects.
❓ Where does Fulton Fish Market ship?
They deliver to all 48 contiguous states and Washington, D.C. with one- to two-day shipping options.
❓ Is the fish fresh or frozen?
Both! Fulton Fish Market offers freshly frozen seafood that carries the superb quality trusted by top restaurants. Some live and fresh items are also available.
❓ Can I customize my order?
Yes! You can order à la carte, choose curated bundles, or start a subscription. In some cases, the team can even source custom orders upon request.
❓ What if I’m not happy with my order?
Fulton Fish Market has responsive customer service that offers fast fixes and same-day replacements when issues arise.
Ready to Experience the Best Seafood of Your Life? 🦞
You don’t need to be a top chef or brave the 3am market rush to enjoy world-class seafood. Fulton Fish Market brings over 200 years of expertise, quality, and tradition directly to your doorstep.
Whether you’re planning a special dinner, stocking your freezer with healthy proteins, or simply want to taste the difference that restaurant-quality seafood makes, there’s never been a better time to buy seafood online.
New customers can save 15% on their first order with code HELLO15 (and subscribers can enjoy 30% off with code MOREFISH). Plus, enjoy free shipping on orders over $125.